Free tool

Social media and PPC ROI calculator.

Enter your current ad results and a monthly goal. The calculator works backward from the goal to show the traffic and ad spend you need, and what that spend returns.

Your goal Deals you want to close per month For example, 5

Your results so far

Use numbers from the same period, such as last month.

Ad impressions How many times your ads were shown Ad clicks How many people clicked an ad Calls booked Calls scheduled from those clicks Deals closed Deals won from those calls

Costs and value Average cost per click ($) What you pay the ad platform for one click Average revenue per deal ($) What one closed deal brings in

What it takes

Fill in the form and press Calculate. Your plan shows up here.

Social media and PPC ROI calculator.

What it takes

Your current conversion rates